| 청구기호 |
HF5415.5 |
| 형태사항 |
1 online resource
|
| 언어 |
English |
| 서지주기 |
Includes bibliographical references and index.
|
| 내용 |
Customer Strategies in the Face of New Technological, Social and Environmental Challenges / Gilles N'Goala -- Brand Practices Faced with Augmented Consumers / Nathalie Fleck, Laure Ambroise -- The Augmented Customer Relationship: the Increasing Importance of the Customer's Role / Sylvie Llosa, Lionel Nicod --Innovation Augmented by the Customer: From Ideation to Diffusion / Thomas Ruspil, Cyrielle Vellera, Andreas Munzel -- The Customer's Voice: Toward New Listening Tools / Andreas Munzel, Jessie Pallud, Daria Plotkina -- Redesigning the Customer's Role in a Connected World / Pauline Folcher, Sarah Mussol, Gilles N'goala -- The Augmented Customer Experience: Between Humanity and Robotization? / Régine Vanheems -- Designing Your Customer Experience / Florence Jacob -- Customer Relationships and Digital Technologies: What Place and Role for Sales Representatives? / Eric Julienne, Maud Damperat, Romain Franck -- Engaging Reciprocity from the Complainant Customer in the Digital Age / Françoise Simon -- The Firm's Empathic Capacity: a Social Neuroscience Perspective for Managing Customer Engagement in the Digital Era / Mathieu Lajante -- Data Marketing for Customer Intimacy / Grégoire Bothorel, Virginie Pez-Pérard -- The Dark Side of Customer Relationship Management Practices in the Data Age: Managing Resistance and Perceived Intrusion for Responsible Practices / Caroline Lancelot-Miltgen, Aïda Mimouni Chaabane, Virginie Pez-Pérard -- The Legal Basis for a Data Economy Based on Trust / Isabelle Landreau -- Information Systems Security: Challenges, Vulnerabilities and Tools / Philippe Cohard -- Organizing the Augmented Customer Relationship / Isabelle Prim-Allaz, Pierre Volle.
|
| 주제 |
Customer relations --Management.
Customer relations --Management --Data processing.
BUSINESS & ECONOMICS --Industrial Management. --bisacsh
BUSINESS & ECONOMICS --Management. --bisacsh
BUSINESS & ECONOMICS --Management Science. --bisacsh
BUSINESS & ECONOMICS --Organizational Behavior. --bisacsh
Customer relations --Management. --fast --(OCoLC)fst00885539
Customer relations --Management --Data processing. --fast --(OCoLC)fst00885540
|
| 보유판 및 특별호 저록 |
Print version: Augmented customer strategy. London, UK : ISTE, Ltd. ; Hoboken, NJ : John Wiley & Sons, Inc., 2019 1786303728 9781786303721 , 1090891491
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| ISBN |
1119618320, 9781119618324, 9781119618249, 111961824X, 9781786303721, 1786303728
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| 기타 표준번호 |
10.1002/9781119618324 |
| QR CODE |
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