| 청구기호 |
HF5548.32 R39 2001 |
| 다른형태 서명 |
Ecommerce
|
| 형태사항 |
xxxv, 420 p. : ill. ; 26 cm.
|
| 언어 |
영어 |
| 서지주기 |
Includes bibliographical references and indexes.
|
| 내용 |
McGraw-Hill/MarketspaceU Mission Statement -- 1 Overview of e-Commerce Framework -- 2 Framing the Market Opportunity -- 3 Business Models -- 4 Customer Interface -- 5 Market Communications and Branding -- 6 Implementation -- 7 Metrics -- 8 Valuation -- 9 Network Infrastructure -- 10 Media Convergence.
|
| 주제 |
Electronic commerce.
Internet advertising.
Internet marketing.
|
| LCCN |
00108389
|
| ISBN |
9790071189452
|
| QR CODE |
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