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Crossing the chasm : marketing and selling disruptive products to mainstream customers
서명 / 저자 Crossing the chasm : marketing and selling disruptive products to mainstream customers / Geoffrey A. Moore.
저자명 Moore, Geoffrey A., 1946- author.
발행사항 New York, New York : HarperBusiness, [2014]
Online Access https://ebookcentral.proquest.com/lib/dgist-ebooks/detail.action?docID=6932041 URL

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청구기호 HF5439.H54 .M667 2014
판사항 Third edition.
형태사항 1 online resource (181 pages) : illustrations
언어 English
일반주기 Includes index.
주제 High technology --Marketing.
Selling --High technology.
Technological innovations --Marketing.
보유판 및 특별호 저록 Print version: Moore, Geoffrey A., 1946- Crossing the chasm : marketing and selling disruptive products to mainstream customers. Third edition. New York, New York : HarperBusiness, c2014 181 pages 9780062292988 , 2014412091
ISBN 9780062292988, 9780062293008 (Proquest Ebook Central)
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