| 청구기호 |
HD62.6 K5358 2013 |
| 형태사항 |
xii, 231 p. : ill. ; 23 cm.
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| 서지주기 |
Includes bibliographical references (p. [214]-223) and index.
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| 내용 |
Welcome to the not-for-profit world -- Strategic communication planning -- Sustainable citizenship -- Crisis communication -- Cause-related marketing -- The art of connectivity -- Creating nonprofit engagement.
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| 주제 |
Nonprofit organizations.
Nonprofit organizations --Management.
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| LCCN |
2012037334
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| ISBN |
9780415899260 (hardback : alk. paper)
, 9780415899277 (pbk. : alk. paper)
, 9780203140895 (ebook)
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| QR CODE |
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