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Chapter 1: Foundations for Small Business -- Chapter 2: Your Business Idea: The Quest for Value -- Chapter 3: Family Businesses -- Chapter 4: E-Business and E-Commerce -- Chapter 5: The Business Plan -- Chapter 6: Marketing Basics -- Chapter 7: Marketing Strategy -- Chapter 8: The Marketing Plan -- Chapter 9: Accounting and Cash Flow -- Chapter 10: Financial Management -- Chapter 11: Supply Chain Management: You Better Get It Right -- Chapter 12: People and Organization -- Chapter 13: The Search for Efficiency and Effectiveness -- Chapter 14: Icebergs and Escapes -- Chapter 15: Going Global: Yes or No? -- Chapter 16: Appendix: A Sample Business Plan
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