| 청구기호 |
HC60 R53 2011 |
| 형태사항 |
xv, 253 p. : ill. ; 23 cm.
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| 언어 |
English |
| 일반주기 |
"A Quadrant Book."
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| 서지주기 |
Includes bibliographical references (p. 209-225) and index.
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| 내용 |
Introduction: RED and the reinvention of international aid -- Band aid to brand aid: celebrity experts and expert celebrities -- The rock man's burden: fair vanity and virtual salvation -- Saving Africa: AIDS and the rebranding of aid -- Hard commerce: corporate social responsibility for distant others -- Doing good by shopping well: the rise of "causumer" culture -- Conclusion: celebrities, consumers, and everyone else.
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| 주제 |
Economic assistance --Developing countries.
Celebrities --Political activity.
Social entrepreneurship.
Social responsibility of business.
Branding (Marketing) --Social aspects.
Consumption (Economics) --Social aspects.
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| LCCN |
2010044990
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| ISBN |
9780816665457 (hc : alk. paper) :, 0816665451 (hc : alk. paper)
, 9780816665464 (pb : alk. paper)
, 081666546X (pb : alk. paper)
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| QR CODE |
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