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Business model generation : a handbook for visionaries, game changers, and challengers
서명 / 저자 Business model generation : a handbook for visionaries, game changers, and challengers / written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries.
저자명 Osterwalder, Alexander.
Pigneur, Yves. ; Clark, Tim, 1956-
발행사항 Hoboken, NJ : Wiley, c2010.

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00018733

소장위치 / 청구기호

5층 인문·사회자료실 / HD30.28 O88 2010

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청구기호 HD30.28 O88 2010
형태사항 278 p. : ill. (some col.) ; 19 x 24 cm.
언어 English
서지주기 Includes bibliographical references.
내용 1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.
주제 Business planning.
New business enterprises.
Strategic planning.
Business planning. --sears
New business enterprises. --sears
Strategic planning. --sears
Innovationsmanagement. --swd
LCCN 2011280326
ISBN 9780470876411 (pbk. : alk. paper) :
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